Proved Right Yet Again

Back in May 2020, when the world was reeling from the onset of the pandemic, fear was everywhere. Headlines screamed of housing crashes, economists forecasted sharp declines, and many Australians braced for the worst. In that same moment, we released a report that told a very different story: the property market was not at risk, the sky was not falling, and the Sunshine Coast region was poised to be a standout performer.

Just four days later, the Chief Economist of CoreLogic (now Cotality) presented before a national audience of investors and professionals and said the opposite. The consensus view of Australia’s largest data house, backed by the majority of economists, was that prices would fall, and that the Sunshine Coast was the most at-risk market in the country.

Our position and theirs could not have been further apart. But fast forward to today, and the results speak for themselves. Sunshine Coast property prices have increased by 82% in just five years (Sunshine Coast News). Once again, our ‘humble opinion’ has been proved right, not just in the short term, but across the medium and long term too.

And this isn’t the first time. For over 15 years, we’ve accurately forecast the direction of the market when others have missed it. To some, it may seem extraordinary that specialist economists and the biggest data houses continue to get it wrong. But when you understand our Market Intelligence model, it’s not extraordinary at all. We don’t rely on the noise. We look at the fundamentals that truly drive supply, demand, and long-term performance.

Looking Ahead

That same lens helped us map out what we’re seeing right now. In 2022, we outlined what would happen in 2024 and 2025. We said that prices would rise regardless of interest rates, and that every cut would spark another surge. That’s exactly what has unfolded. While ‘medians’ aren’t a great tool for revealing market activity, they are the standard currently used, and the median price on the Sunshine Coast has increased again for the 29th consecutive month.

Now, with further rate drops forecast in November and throughout 2025, we know the next phase of growth is on its way, extending strongly into 2026–27. There is evidence that the next 5 years to 2030 could outperform the last 5 years. That means that the market could increase more than 80% over that time. Sounds nuts – that is what people called us in 2020 when our position was opposite to the ‘experts’. Also in 2010, we declared a housing crisis was coming that the ‘experts’ said was impossible; to the point, some mocked us.

While we can pontificate on why we have been so accurate and they have not, the actual lesson here is simple: yesterday was the best time to act, today is the second-best time, and tomorrow is the least. It’s time to act.

Why Structuring Matters

Of course, recognising the opportunity and being able to act on it are two different things. Many people want to invest but hold back because they worry it will impact their lifestyle. That’s a natural concern; we hear it often.

The reality? With the right strategy, correctly structuring your finances not only supports your ability to invest but can also be done without undermining the way you live today. It’s not just about finding the right property. It’s about structuring your lending, tax planning, and cash flow in a way that protects your lifestyle now while building your future.

That’s where strategy planning makes the difference. Every purchase either enables or limits what you can do next. And when you align your structure with your goals, you open the door to possibilities you may not have thought were achievable.

The Next Step

After more than 15 years of getting it right, through global market crashes, pandemics, interest rate cycles, and shifting policies, we’ve shown that the right strategy, backed by the right intelligence, reduces risk and creates opportunity.

If you’ve been thinking, “I want to act, but I’m stuck”, this is the moment to talk to us. Book a free strategy planning session with our team, and let’s look at exactly what’s possible for you.

Because the truth is: everyone can do more than they think with the right support.