The Conversation Is Changing: Investors Are Finally Getting the Credit They Deserve

It’s refreshing to see a shift in the headlines this week. Major outlets like The Australian are finally recognising what we’ve been saying for years: residential property investors aren’t the villains of Australia’s housing story; they’re the backbone of it.

Across two feature articles this week, journalists and analysts echoed a message that’s long been central to our discussions on Hot Property and throughout our research reports and articles: the housing crisis and rising prices aren’t caused by investors; they’ve been caused by policy, population growth, and a lack of supply.

Media Catching Up to the Facts

In one article, “Should ‘greedy’ property investors get the blame for our housing crisis?”, The Australian explored the myth that landlords are driving prices higher and found the opposite to be true. Most investors aren’t moguls; they’re ordinary Australians, often with just one property, providing the rental homes our growing population desperately needs.

The second article, “First homes now an investment play for some young Australians,” went a step further, revealing how first-home buyer incentives are actually pushing prices up by inflating demand rather than addressing supply. Younger Australians are adapting fast, many becoming “rentvesters,” buying investment properties in affordable regions while renting where they want to live.

It’s a story we know well. We’ve been saying for years that Australians are smart enough to work within the system, with the right people and information around them, they can find innovative ways to build wealth and stability despite constant policy changes and rising costs.

The Sunshine Coast Perspective

On the Sunshine Coast, the place we believe to be the #1 residential property investment destination in the country, these trends are magnified. The economy is strong, migration is leading the nation, and demand for housing far exceeds supply. The result? Sustainable growth built on real fundamentals, not speculation.

The Sunshine Coast isn’t waiting on the Olympics or incentives to grow. It’s already happening, driven by lifestyle appeal, economic diversification, and investor confidence.

Listen to Mal’s latest ‘Hot Property’ radio show episode, where he explores the incredible Sunshine Coast growth regardless of Olympic influence. 

If you missed last week’s article, you can read it here. It dives deeper into how the Sunshine Coast’s growth story is unfolding ahead of the 2032 Olympics and why the fundamentals are stronger than ever.

Don’t Miss What’s Next

Tune in to Hot Property each Saturday morning for Mal’s latest insights into what’s driving the Sunshine Coast market and how investors can continue to be part of the solution.