When perception meets reality, perception always wins.

This week we’re highlighting the contradicting and confusing information circulating the media and backyard barbecues because we know that all this ‘noise’ about property makes it really difficult for you to make confident decisions about your future.

I’m sure you’ve heard or read:

“I wouldn’t be buying now”

“Now’s the time to sell, before the prices drop!”

“I think we’ve seen the peak on the Sunshine Coast, we should look further north for cheaper properties”

“Interest rate rises have ruined everything”

Most of the above is rubbish, but I bet there are a few messages there that have struck a chord with you whether they’re true or not.  Remember, controversy and radical statements sell more news and feed gossip! While there’s so much information being touted as the truth that in fact is mere opinion or perception, it’s hard to let the logical, truthful data and insights make an impact. We know that when perception meets reality, perception always wins because it is wrapped in emotion and the lens of personal experience and fear. It’s not your fault, it’s just how most of us are wired!

If we break it down, the emotion of fear is our brain trying to protect us from risk, and as we always say, risk comes from a lack of knowledge. The best way to de-risk yourself and get useful knowledge to make decisions about your future is to strategically plan with experts who can provide accurate and timely information put into the context of your particular situation so that you can move forward with confidence.

Money without purpose is elusive. 

Trying to ‘beat the system’ or find any kind of get-rich-quick scheme to work for you is not a strategy, it’s a disaster waiting to happen. We believe in strategic planning with a foundation of clear purpose and specific goal setting.

Whether you’ve got a plan already or are just starting out, it would be wise to touch base with our team for a free strategy session to review your goals against the current market conditions and with consideration of future opportunities that are emerging.

In the meantime, here are some more accurate property marketing insights to help balance the fear-mongering headlines!

• 2024/25 will see the next property wave of increased prices and buyer demand – growth is currently limited by confidence (that emotional response again!) but with changes in access to credit and the ongoing imbalance of supply and demand this is set to take off very soon!
• Current and historical data prove that interest rates do not affect property market pricing
• Banks have been 100% wrong 100% of the time when it comes to property market predictions more than 12 months out.
• Property prices haven’t fallen, simply the median price calculations have been influenced by different property types being sold.

Talk to our team further about how you can leverage current conditions and future opportunities to see your financial goals achieved through property.