It truly is the million dollar question in our office at the moment – “I am looking to invest in property on the Sunshine Coast, what are the top suburbs to look at?”. The issue is, asking that question of any area might actually set you up for failure! There are a lot of opinions…
It truly is the million dollar question in our office at the moment – “I am looking to invest in property on the Sunshine Coast, what are the top suburbs to look at?”.
The issue is, asking that question of any area might actually set you up for failure!
There are a lot of opinions and news articles out there speculating what areas are the best to invest in but the whole premise of the question and answer is flawed.
Firstly, the dangerous word when we are talking about financial decisions is ‘opinion’. In asking anyone what their view of something is, you are empowering them to influence your decision making processes which means you should first qualify their experience, expertise and record in making such calls. In addition, what is the evidence they are making their predictions on? Unfortunately such opinions are just that, with little true basis, or at best the ‘evidence’ is recent activity in the market.
This too is a dangerous precedent to follow. Real success does not come from short-term speculative investment. Sometimes, the current or past has no indication of the future.
Such calls are also based around ‘median’ prices which we have shown on multiple occasions to be an ineffective tool for pretty much anything of real meaning.
So why do we do it? Because we don’t know what we don’t know. Noting that all risk comes from a lack of knowledge and a lack of knowledge creates fear, we also know we have to act, and we allow others to tell us what we want to hear to help overcome the negative emotion which is paralysing. When we do so, it’s more akin to gambling than anything else.
Sure the risks are less than gambling, but you get the point.
So why do we ask questions like this? Simple, because we don’t know what to ask instead.
What we are trying to understand is risk and the potential for return on investment, being the net effect of capital growth and yield… and the answer is not actually defined by a suburb boundary.
With the right strategy, the right knowledge and the right support team, you can make money in any market or suburb. That being said, to maximise your return on investment is about identifying the right strategy for you, matched to the right built form (which has been through its own extensive due diligence) for the right location (based on deep research).
Rather than looking at a specific suburb, we look at:
At Investor Property we don’t live in the past. While of course it is important to track what has happened previously, we do things differently to others by focusing on the NOW and how that can result in future opportunities.
In our recent Sunshine Coast Property Market Update, we covered extensively WHY the Sunshine Coast is one of the best places to invest in across Australia, which is why we are confident enough to make claims like the above about making money in any suburb (with the right strategy of course).
Right information + right choices = great return
Don’t roll the dice without the data…and we have the data. Rather than focusing on a suburb, let’s focus on a strategy, the research and matching your outcomes with the right kind of property that will get you there. The right ‘suburb’ will become apparent.
Contact us today to organise an obligation free chat with one of our expert property coaches.